I picked up Brittany Kaiser's Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy when it first came out in paperback a handful of years ago, but hadn't read it because, well, I figured it'd be stressful. And it is stressful to read, which I have just done, considering where the world has gone since the first Trump election! But I think it worked out in the end because the book is already dated, and that helps to put some things in perspective in how facebook is no longer the powerhouse it once was, and our understanding of Big Data and data protection has evolved somewhat.

So Kaiser was an employee and eventual whistleblower of Cambridge Analytica (CA), I think it's quite widely known now how CA used Big Data to develop highly detailed psychographics of US voters to manipulate them in the 2016 election, especially towards the goal of voter suppression. What the book does is provide Kaiser's understanding of the timeline of events plus the details of the wheeling and dealing of players behind the scenes who were funding and/or moving money around, plus how the data was scraped and hidden in the first place (like, I knew all those facebook quizzes were part of data scraping and psychological profiling, but reading about it is still upsetting). But Kaiser says she had no hand in the data herself, since she was mostly pitching customers towards signing a contract before handing off to the operations team.

Since Kaiser didn't handle data herself I didn't get what I would've loved to know more about, which is how manipulation happens, beyond Kaiser's description of customized advertisments to incite anger and fake grassroots movements, but we knew that already. The psychology of it is interesting, and I would've liked deeper analysis of how to process news in a noisy world, and of the psychological and societal consequences we're still living in. But that's not the point of the memoir, and Kaiser's main emphasis is the attempt to redeem herself for her role in CA by focusing on data protection moving forward, which feels at this point a little horse-out-of-barn situation, but that doesn't mean we can't become more conscious of our online safety and support legislation to better protect everyone's privacy. (Facebook also being a case study of new social media being the wild wild west and allowing such abuse because no one knew what to protect themselves from.)

Plus when I say the book is dated, I'm also specifically referring to how Kaiser's exit strategy to get out of CA was to join the blockchain community.👀

While casually browsing Netflix for something that could be playable out in the open while repairmen go around the house, I saw a Korean reality/game show The Devil's Plan. I clicked it and after a while went huh, the game vibes are similar to The Genius, which I very much enjoyed a few years ago. So I looked it up and oh, there's a creative team overlap, that makes sense!

So The Devil's Plan, although it opens melodramatically, it is almost the same format as The Genius in that there's complicated board-type games to play, and there is an accumulative currency ("pieces" in TDP, garnets in The Genius) gained through games that confers survival and other benefits in the long term. But the major difference between the two is that The Genius was played one day a week over multiple weeks, while The Devil's Plan is played continuously over a week while the players live together in the set over that time Big Brother style.

I wonder if what happened is that the makers of The Genius got the idea from seeing how some of the players (primarily season 2 onwards, is my impression) organically met up for dinner after recording sessions, where they socialised without game stress, analysed the games they just played, and worked out feelings that might have accumulated on-camera. I think I remember some of the players mentioning that some production staff joined them for those dinners as well, and from there maybe someone got the idea that these off-game sessions could be part of the show itself. Plus the shorter timeline really amps up the intensity of the game relationships and does not give the players true breaks to recover regular headspace.

I think it's really interesting that TDP season 1 isn't as cutthroat intense the way I remember season 2 and 3 of The Genius being, which you'd assume it would be considering that all the players MUST have watched The Genius and other similar shows beforehand. It might be the choice of the players themselves, but the show format itself has two games a day, where one game match has the players competing against each other, and another game that they have to win collectively, and the teamwork of that second game counters negative feelings that might have come out from the regular match. I liked that, I thought it was very clever! I also wonder if the living-in format also reduces drama since players have to spend ALL their time with each other, and Korean social community rules guide them into working out peaceable solutions.

( Cut for The Devil's Plan season 1 winner spoilers. )

Onward, to Thick as Thieves! Which feels a little like hitting on the breaks after the momentum of the previous books, but I think makes sense for the series as a whole because it's a return to its roots with a road trip underpinned by a lie Eugenides has set into motion from the beginning, plus as a breather of sorts before the final book. I think I was a little impatient with the book the first time I read it, despite very much enjoying Kamet and Costis's dynamic, but this time round I relaxed myself into the worldbuilding and set up for the open confrontation with the Medes that was obviously going to happen in the final book.

Then, FINALLY, Return of the Thief. I've only read it once but I think I'll read it one more time before I arrange the whole series properly on my bookshelf. I enjoyed it a lot but it's such a bittersweet read for having to say goodbye to the characters and the world, and by necessity this book had to be more straightforward in tying all the plot threads and set up together.

I said in a previous post that The Queen of Attolia didn't work for me as much because although it has so much happening plot-wise, the lack of a strong POV to hook our emotions onto weakened it for me, and here! Return of the Thief does EXACTLY what I wanted QoA to do, by introducing a compelling new character to follow and to be the eyes with which we view the plot, and Pheris SO GREAT. I love him, what a good boy, and amazingly Turner has made yet another new POV character that's distinct and different from everyone who's come before, especially in terms of interrogating the series' thing about unreliable narrators by having a character who is at pains to notice and make sense of the world's truths, even the awful ones, and good gravy is his personal story tough to get through.

( A little crit behind the cut )